To our valued customers,

  As we enter our 15th year in business we find ourselves stepping back and analyzing our company.  After much internal research, we have decided to make a change to our Custom Cake segment of the business.  But first, I would like to explain why the changes and then explain the changes themselves.  We are constantly reviewing our business and its execution, service and profitability.  Many things have changed in the environment since our opening in 2003.  The cost and availability of labor and ingredients has increased SIGNIFICANTLY over the years.  Upon reviewing our custom cake segment of the business we determined that we had only two viable options.  The first was to completely eliminate Custom Cakes.  The second was to streamline our processes and volume.  In an attempt to be 100% honest and transparent, the first option just wasn’t acceptable. So, what is changing?  Going forward the base price on custom cakes will be $150.00. Each custom cake requires multiple hours of decorating labor.   This is a very hard decision for our business.  But the economics are forcing this change.  We apologize if this decision seems unreasonable.   We want to be totally upfront with our customers, because we value you and appreciate your business.  Custom cake orders will now include a 45 minute consultation appointment with our cake designer (included in the price). Scheduling an appointment will be easy with the on-line calendar.  This will allow extra care for your custom designed cake for your event.


  We are also introducing a new line of delicious “Posh” cakes. Prices start at $45.99.  Also available are the Present cake, Petite Unicorn cake and Rosette cake.  These cakes will be available for pre-order or for last minute pick up in the shop as an alternative to smaller custom cakes.


  If you have any questions or concerns please feel free to reach out to me via email at  We hope you understand the factors that are forcing us to take this direction for the good of the 65 employees at Sarah’s.  Thank you again for your business and continued support.


Sweet Regards,

Jill Umbarger


Sarah’s is a locally owned business offering custom cakes, cupcakes, desserts and wedding cakes to the greater St. Louis, Missouri area.




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